There are many reasons business cards are essential, but the biggest one is probably that “People ask me for them all the time!” according to one of our millennial customers. No matter how far cell phones have come, there is nothing that can replace a well-designed and beautifully printed business card. They are an advertising tool, a lead generator, and a salesman for your business. No marketing mix is complete without it.
“You never get a second chance to make a first impression,” or so the saying goes. With a high-quality business card, you can make a great first impression by presenting yourself and your organization as stable, professional, and serious about business…and that impression is reinforced as the card is referenced again and again. So make sure you invest in a strong logo that represents your company well, and shows potential customers how attentive to detail you are.
Don’t be afraid to get creative with your card design. Besides your main contact info, you can include images of your work, eye-catching illustrations, your social media usernames, fun facts or tips, or statements about your industry experience and authority. You can add a photo of yourself, which is perfect for business cards handed out at networking events like conventions and trade shows, or for industries where a personal touch is important. Some companies even put a special offer on their business cards—it’s more likely to be saved (and even shared) if it has extra value.
Your business card is also the perfect place to showcase your commitment to quality with crisp printing, vibrant colors, and top-notch paper. This initial interaction with potential customers speaks loudly about what you value, so make it count!
The sales journey from prospect to lead to customer takes a thoughtful blend of marketing strategy. Start yours off right with beautifully printed business cards from James Litho. James Litho’s team of professionals, along with state of the art equipment and proven track record, guarantees the best finished product for your marketing dollars. Give us a call today to find out how we can help your business succeed.